Agents

 

Hello, Marketplace Agents!

Welcome to the Agent resources page for Virginia's Insurance Marketplace. 

Here, you will find materials and resources to help you reach Virginians and assist them with up-to-date information about quality, affordable health insurance, and financial savings.
 

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Access the Agent Portal

If you are a certified Agent, log in to your Marketplace portal to manage your account.

Login

About the State-Based Marketplace (SBM) Transition

In 2023, Virginia transitioned to a state-based marketplace — Virginia’s Insurance Marketplace. 

The Exchange hosts Informational Updates and Frequently Asked Questions to support Agents and other stakeholders with transition and ongoing Exchange activities.

Use the links below to access Agent information made available by the Exchange.

Agent Informational Updates, FAQs & Resources

Agent Informational Updates provide updates on current conditions affecting HBE Agents. Presentation materials from past Informational Updates are available below.

Agent FAQs provides a cumulative record of commonly asked questions and answers. The file is updated frequently and includes historical content. Our knowledge base has additional resources including job aids for navigating the Virginia Insurance Marketplace Enrollment Platform.  Below are additional support documents.

How to Create an Account on Virginia's Insurance Marketplace
Cure your Suspended Account
Accessing Your Account
Questions About Application or Enrollment

Agent Certification

  • The Marketplace platform is available at https://marketplace.virginia.gov/.  To create an account on Virginia’s Insurance Marketplace, please follow these steps:

    1. If you are an independent agent, click https://enroll.marketplace.virginia.gov/newagency to create your agency.  Using the link here, enter your SSN for the agency EIN and your first and last name in the “business name” field. 
      1. Once your agency is established, you can add your agent account to the agency.  The account will appear in a “pending” status and the Exchange will be notified.  Once the requirements have been verified by the Exchange, the Exchange will update the status to “certified” and you will be ready to assist consumers
    2. If you are an agency manager, click https://enroll.marketplace.virginia.gov/newagency to create your agency.
      1. Once your agency is created, you can add your agents’ accounts to your agency.  All accounts will appear in a “pending” status and the Exchange will be notified.  As the requirements are verified for each agent, the Exchange will update each agent’s account to “certified” and the agent will be ready to assist consumers
    3. If you are an agent that is part of an agency and you need an account, contact your agency manager and have them create an account in the agency for you.  
      1. Once your account is created, it will appear in a pending status and the Exchange will be notified.  When the Exchange has verified that you have met the requirements, your account status will be updated to “certified” and you will be ready to assist consumers.
         

    You can refer to instructional videos in the LMS for guidance, or you can call us at 888-687-1502 for assistance.

  • Complete agent training through the Marketplace Learning Management System. 

    • Agents new to the Exchange will be required to take the full Marketplace training program for plan year 2025. Send an email request for a new LMS account along with their name, unique email, unique cell number, and NPN to LMS@marketplace.virginia.gov.
    • To receive certification of training completion, agents must receive a passing score of 80 on the final exam.
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Access the Marketplace Learning Management System

Licensed agents help Virginians access quality health coverage. Agent training and certification for Plan Year 2025 is now available. Click the link below to access agent training.

Learning Management System

Marketplace LMS FAQs provide updates to assist with the Learning Management System.

Questions regarding the Marketplace Learning Management System should be sent to LMS@marketplace.virginia.gov.

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Partner Resources

Thank you for your continued partnership with Virginia's Insurance Marketplace. 

With your support and outreach, Virginians across the Commonwealth will gain access to high-quality, affordable comprehensive health coverage. Our partner resource materials are designed to raise Marketplace awareness, provide information about enrollment periods, and more. The Virginia’s Insurance Marketplace partner toolkits include flyers, sample newsletter text, and social media graphics you can use in your outreach efforts.