Hello, Marketplace Agents!

Welcome to the Agent resources page for Virginia's Insurance Marketplace. 

Here, you will find materials and resources to help you reach Virginians and assist them with up-to-date information about quality, affordable health insurance, and financial savings.

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Access the Agent Portal

If you are a certified Agent, log in to your Marketplace portal to manage your account.


About the State-Based Marketplace (SBM) Transition

Virginia has transitioned to a state-based marketplace — Virginia’s Insurance Marketplace — starting November 1, 2023, for Plan Year 2024. The Exchange hosts Town Hall meetings and provides updates and Frequently Asked Questions to support Agents and other stakeholders with transition and ongoing Exchange activities.

Use the links below to access Agent information made available by the Exchange.

Agent Town Halls & FAQs

Agent Town Halls provide updates on current conditions affecting HBE Agents. Presentation materials from past Town Halls are available below.

Agent FAQs provides a cumulative record of commonly asked questions and answers. The file is updated frequently and includes historical content. Our knowledge base has additional resources including job aids for navigating the Virginia Insurance Marketplace Enrollment Platform.   

Agent Certification

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Access the Marketplace Learning Management System

Licensed agents help Virginians access quality health coverage. Agent training and certification for Plan Year 2024 is now available. Click the link below to access agent training.

Learning Management System

Marketplace LMS FAQs provide updates to assist with the Learning Management System.

Questions regarding the VIM Learning Management System should be sent to

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Partner Resources

The Virginia’s Insurance Marketplace partner toolkits include flyers, sample newsletter text, and social media graphics you can use in your outreach efforts.

Download the Marketplace Overview Partner Toolkit:

  1. Intro to Virginia's Insurance Marketplace One-Pager
  2. Virginia's Insurance Marketplace FAQs One-Pager
  3. Partner Talking Points
  4. Sample Newsletter Script

Download the Open Enrollment Toolkit: 

  1. Open Enrollment One-Pager
  2. Young Adults One-Pager
  3. Small Business Health Options One-Pager
  4. Pregnancy One-Pager

Download Open Enrollment Social Media Content: 

Partner Social Post 1                 Partner Social Post 2 
Partner Social Post 3                 Partner Social Post 4
Partner Social Post 5                 Partner Social Post 6