Agents

 

Hello, Marketplace Agents!

Welcome to the Agent resources page for Virginia's Insurance Marketplace. 

Here, you will find materials and resources to help you reach Virginians and assist them with up-to-date information about quality, affordable health insurance, and financial savings.
 

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Access the Agent Portal

If you are a certified Agent, log in to your Marketplace portal to manage your account.

Login

About the State-Based Marketplace (SBM) Transition

Virginia has transitioned to a state-based marketplace — Virginia’s Insurance Marketplace — starting November 1, 2023, for Plan Year 2024. The Exchange hosts Town Hall meetings and provides updates and Frequently Asked Questions to support Agents and other stakeholders with transition and ongoing Exchange activities.

Use the links below to access Agent information made available by the Exchange.

Agent Town Halls, FAQs & Resources

Agent Town Halls provide updates on current conditions affecting HBE Agents. Presentation materials from past Town Halls are available below.

Agent FAQs provides a cumulative record of commonly asked questions and answers. The file is updated frequently and includes historical content. Our knowledge base has additional resources including job aids for navigating the Virginia Insurance Marketplace Enrollment Platform.  Below are additional support documents.

How to Create an Account on Virginia's Insurance Marketplace
Cure your Suspended Account
Accessing Your Account

Agent Certification

  • The Marketplace platform is available at https://marketplace.virginia.gov/.  For agents that the Exchange received complete and accurate contact information, accounts will be created, and an invite email sent.  All others will be able to create their own accounts. Instructions and training videos will be made available at that time.  A dedicated agent/assister line in our call center is available at 888-687-1502. Click the link below to begin.

  • Complete agent training through the Marketplace Learning Management System. 

    • FFE-certified agents (at the time of account migration) who completed plan year 2023 registration and training will be eligible to complete a shorter training program for plan year 2024.  You would have received an auto-generated email from no-reply@scc.virginia.gov providing your login ID. Visit https://marketplacelms.scc.virginia.gov/ to begin.
    • Agents new to the Exchange or who are not FFE-certified at the time of account migration will be required to take the full Marketplace training program for plan year 2024. Send an email request for a new LMS account along with their name, unique email, unique cell number, and NPN to LMS@marketplace.virginia.gov.
    • To receive certification of training completion, agents must receive a passing score of 80 on module tests.  
    • Agents will complete a Virginia Health Benefit Exchange – Agent Agreement upon training completion and attach the signed agreement on the agent’s Marketplace LMS Account.  Certification is effective only for the existing plan year and will remain active through October 31, 2024. 2023-24-VAHBE-Agent-Agreement.pdf (virginia.gov)
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Access the Marketplace Learning Management System

Licensed agents help Virginians access quality health coverage. Agent training and certification for Plan Year 2024 is now available. Click the link below to access agent training.

Learning Management System

Marketplace LMS FAQs provide updates to assist with the Learning Management System.

Questions regarding the Marketplace Learning Management System should be sent to LMS@marketplace.virginia.gov.

Woman with papers and a laptop at a desk in front of a white board.

Partner Resources

Thank you for your continued partnership with Virginia's Insurance Marketplace. 

With your support and outreach, Virginians across the Commonwealth will gain access to high-quality, affordable comprehensive health coverage. Our partner resource materials are designed to raise Marketplace awareness, provide information about enrollment periods, and more. The Virginia’s Insurance Marketplace partner toolkits include flyers, sample newsletter text, and social media graphics you can use in your outreach efforts.