Hello, Marketplace Assisters!

Welcome to the Assister resources page for Virginia's Insurance Marketplace.

Here, you will find materials and resources to help you reach Virginians and assist them with up-to-date information about quality, affordable health insurance, and financial savings.

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Access the Assister Portal

If you are a certified Assister, log in to your Marketplace portal to manage your account.


About the State-based Marketplace (SBM) Transition

Virginia has transitioned to a state-based marketplace — Virginia’s Insurance Marketplace — starting November 1, 2023, for Plan Year 2024.

The Exchange hosts Town Hall meetings and provides updates and Frequently Asked Questions to support Assisters and other stakeholders with transition and ongoing Exchange activities. Use the links below to access Assister information made available by the Exchange.

Assister Town Halls, FAQs & Resources

Assister Town Halls provide updates on current conditions affecting HBE Assisters. Presentation materials from past Town Halls are available below.

The Assister FAQs provides a cumulative record of commonly asked questions and answers. The file is updated frequently and includes historical content. Our knowledge base has additional resources including job aids for navigating the Virginia Insurance Marketplace Enrollment Platform.  

Certified Application Counselors/Certified Application Counselor Designated Organizations (CACs/CDOs)

Information on CDO and CAC regulations are found in 14 VAC 7-10 "Rules Governing the Certified Application Counselor Program".

Questions? Call 804-371-1532 or email

Certified Application Counselor Designated Organizations (CDOs)

Certified Application Counselors (CACs)

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Access the Marketplace Learning Management System

Marketplace-certified assisters help Virginians access quality health coverage. Assister training and certification for Plan Year 2024 is now available. Click the link below to access assister training.

Learning Management System

Marketplace LMS FAQs provide updates to assist with the Learning Management System.

Questions regarding the Marketplace Learning Management System or account requests should be sent to

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Partner Resources

Thank you for your continued partnership with Virginia's Insurance Marketplace. 

With your support and outreach, Virginians across the Commonwealth will gain access to high-quality, affordable comprehensive health coverage. Our partner resource materials are designed to raise Marketplace awareness, provide information about enrollment periods, and more. The Virginia’s Insurance Marketplace partner toolkits include flyers, sample newsletter text, and social media graphics you can use in your outreach efforts.